Before we discuss what a DuPont Analysis is, let’s start with a question for you. A company reports a Return on Equity (ROE) of 20%,…
Posts published in “Accounting”

Will getting more customers fix a struggling business? Probably not. But here’s what actually works.
You’re at your desk, looking at falling sales. Your first thought is to get more customers, run more ads, or offer discounts. It seems like…
Has this ever happened to you in your business? Your sales are strong, and your team is busy signing up new customers. But somehow, something…
Here’s a scenario that plays out in small businesses every single day: Then Friday hits, and you’re staring at your bank account, wondering how you’re…
Meta Description (SEO):Learn the basics of the income statement in this beginner-friendly guide. Understand revenues, expenses, gross profit, EBITDA, and the “bottom line” with simple…
Discounted cash flows (or DCF) is a technique that can help determine the value of a firm based on it’s cash flows discounted with a…
The accounting equation is a fundamental concept for investors, accountants, and business owners. It is a simple formula, yet when arranged in the preferred way,…
Did you know that you can use an add-on for Google Sheets for financial statement analysis? Google Sheets does contain a function to obtain financial…
Accounting is the language of business. Warren Buffett states that if you aren’t willing to learn the principles of accounting, you have no way of…
It’s a bit dangerous to propose that the income statement of a business can be simplified. If you were to make a business decision (stock…







